NEWS FROM US
We Are On The Field In Disaster Areas!
Our country faced flood disasters and rapidly spreading wildfires at the same time period. Together with the Disaster Platform, of which we are one of the founding members, we organized quickly and rushed to support the field work!
"GLOBAL RESET SUMMIT" BU YIL ELDE EDECEĞİ TÜM GELİRİ TİDER'E AKTARACAK
“Global Reset Summit”; gönüllülük esasıyla bağış toplamak amacıyla, yedi ülke ile aynı anda online olarak 5-6 Aralık 2020 tarihlerinde gerçekleşecek. Türkiye’de toplanacak tüm gelir Pandemiden olumsuz etkilenenler için TİDER’e aktarılacak.
WORLDFOOD İSTANBUL’A KATILDIK
Bu yıl 28’inci kez kapılarını açacak olan WorldFood İstanbul’da, açtığımız TİDER standıyla yine yerimizi alıyoruz. 25-28 Kasım tarihleri arasında TÜYAP Fuar ve Kongre Merkezi’nde gerçekleştirilen etkinlik; gıda ve içecek üreticileri ile Türkiye’nin önde gelen alıcılarının buluşma noktası olmayı sürdürüyor.
AKBANK ŞEHRİN İYİ HALİ ETKİNLİĞİNDE YER ALDIK
Akbank’ın üniversite öğrencilerine yönelik her yıl düzenlediği “Şehrin İyi Hali” çalışması bu yıl online ortama taşındı. Proje kapsamında aralarında TİDER’in de yer aldığı 16 STK, 5 gün boyunca gönüllü gençlere farkındalık çalışmaları hakkında bilgi veriyor. TİDER; 11-12-13-23-24 Kasım tarihlerinde gençlerle bir araya geldi.
42. N KOLAY İSTANBUL MARATONU BU SENE İLK DEFA SANAL OLARAK DÜZENLENDİ
TİDER bu yıl da kampanyasını, yoksulluk sınırı altında yaşayan ailelerin temel ihtiyaçlarına destek olmak üzerine kurguladı.
AFET PLATFORMU İÇİNDE YER ALAN TİDER, İZMİR DEPREMİ SONRASI ÇALIŞMALARDA ETKİN ROL ALDI
İzmir’de yaşanan depremin hemen sonrasında, TİDER’in de içinde yer aldığı Afet Platformu ekibiyle birlikte, çalışmalara destek olmak için bölgeye ulaştık.
FAO VE UNV ORTAKLIĞINDA DÜZENLENEN “GIDANIN KAHRAMANLARI” ETKİNLİĞİNE KATILDIK.
TİDER Genel Müdürü Nil Tibukoğlu Yurdakul’ın da konuşmacılar arasında olduğu, “Gıdanın Kahramanları” başlıklı webinar 20 Ekim’de düzenlendi.
BEYLİKDÜZÜ BELEDİYE BAŞKANI MEHMET MURAT ÇALIK’A NEZAKET ZİYARETİNDE BULUNDUK.
Yönetim Kurulu Başkanımız Hande Tibuk ve Yönetim Kurulu Üyemiz Yasemin Ahıskalı’nın gerçekleştirdiği ziyarette, gıda bankacılığı konusunda ortak projeler geliştirme ve işbirliği olanakları görüşüldü. Toplantıya Beylikdüzü Belediye Başkan Yardımcıları Meltem Başa ve Veysel Erçevik de katıldı.
16 EKİM DÜNYA GIDA GÜNÜ NEDENİYLE T.C.TARIM VE ORMAN BAKANLIĞI’NIN DÜZENLEDİĞİ ZİRVEYE KATILDIK.
TİDER Yönetim Kurulu Başkanı Hande Tibuk; Dünya Gıda Günü öncesinde, T.C. Tarım ve Orman Bakanlığı’nın düzenlediği Tarım Ormanın Geleceği Zirvesi etkinliğinde konuşmacı olarak yer aldı. 15 Ekim Perşembe günü 9.00 - 15.00 saatleri arasında Ankara’da düzenlenen etkinlik, ayrıca www.tarimormanzirvesi.com web sitesi üzerinden canlı olarak yayınlandı.
ULUSLARARASI GIDA KAYBI VE İSRAFI, FARKINDALIK GÜNÜ’NDE FAO TÜRKİYE TEMSİLCİ YARDIMCISI DR.AYŞEGÜL SELIŞIK’LA SÖYLEYİ GERÇEKLEŞTİRDİK.
29 Eylül Uluslararası Gıda Kaybı ve İsrafı, Farkındalık Günü’nde; BM Gıda ve Tarım Örgütü (FAO) Türkiye Temsilci Yardımcısı Dr.Ayşegül Selışık ile Genel Müdürümüz Nil Tibukoğlu Yurdakul, sosyal medya hesaplarımız üzerinden canlı yayında bir söyleşi gerçekleştirdiler. Söyleşide, Covid 19 pandemisinin tüm dünya üzerinde yarattığı olumsuz sonuçların, gıda israfı konusunda farkındalığının artırdığının altı çizildi.
AB BAŞKANLIĞI TARAFINDAN HAZIRLANAN BELGESELİN ÇEKİMLERİ TAMAMLANDI
AB Başkanlığı tarafından koordine edilen AB Sivil Toplum Sektörü II. Dönem Hibe Programınca desteklenen “Türkiye’de Gıda Bankacılığının Kapasitesinin Geliştirilmesi” başlıklı Projemiz, Avrupa Birliği Başkanlığı’nca en başarılı çalışmalar kapsamına alındı. Bu hibe döneminde başarılı projeler yürüten sivil toplum kuruluşlarının tanıtılacağı belgeselin çekimlerini gerçekleştirdik. Belgeselin sonbaharda ulusal kanallarda yayınlanması öngörülüyor.
GİRESUN’DA YAŞANAN SEL FELAKETİ SONRASI BÖLGEYE EKİP VE MALZEME DESTEĞİNDE BULUNDUK
Giresun’da yaşanan sel felaketi sonrası Kızılay, AFAD, Ahbap Platformu ve NEF Vakfı ile, afetten zarar gören vatandaşlarımızın yaralarını sarmak üzere birlikte çalıştık.
TÜRKİYE’NİN İLK OTOMAT GIDA BANKASI’NI KADIKÖY’DE HAYATA GEÇİRDİK
Türkiye’nin ilk otomat gıda bankasını, Kadıköy Belediyesi ve OXIVA Group işbirliği ile hayata geçirdik.
LC WAİKİKİ ÇALIŞANLARINA GIDA BANKACILIĞI SEMİNERİ VERDİK
LC Waikiki’nin şirket çalışanları için düzenlediği online seminere konuk olduk. Genel Müdürümüz Nil Tibukoğlu Yurdakul Derneğimiz ve yaptığımız çalışmalar hakkında bilgi verdi ve seminer katılımcılarının TİDER’le ilgili merak ettikleri soruları yanıtladı.
ELAZIĞ DEPREMİ ACİL DESTEK FONU KAPSAMINDA DESTEKLENEN STK’LAR ARASINDA YER ALDIK
Sivil Toplum İçin Destek Vakfı ve Turkey Mozaik Foundation eş finansmanı ile hayata geçirilen Acil Destek Fonu kapsamında, gıda bankacılığı modelinde afetle mücadelede insani yardım süreçlerinin oluşturulması amacıyla Elazığ'da Elazığ Ticaret ve Sanayi Odası, Elazığ Belediyesi ve Malatya'da Malatya Büyükşehir Belediyesi yetkilileriyle görüşüp, gıda bankacılığı ve entegrasyonun sağlanması için yerinde incelemeler gerçekleştirdik.
USP’TEN DERNEĞİMİZE BÜYÜK DESTEK
Ramazan Bayramı öncesinde dağıtımına başladığımız, Türkiye’nin kaliteli ve sağlıklı yaşam online mağazası @aradolu (www.aradolu.com) nun COVID 19 sürecinden etkilenen ailelere dağıtılmak üzere 1.000 aileye 1.000 adet gıda kolisi bağışının dağıtımları devam ediyor. Bu kampanyanın lojistik kısmına katkı vermek üzere; İstanbul’un değişik ilçeleriyle birlikte, ülkemizdeki 41 farklı şehirdeki 394 ihtiyaç sahibi ailemize, gıda kolilerinin dağıtılmasında destek olan tüm UPS ailesine teşekkür ederiz.
WE OPENED A FOOD BANK IN ASSOCIATION WITH MUNICIPALITY OF MUSTAFAKEMALPAŞA, BURSA
We opened a Food Bank by signing a cooperation protocol with Municipality of Kemalpaşa, Bursa as part of “Improving the Capacity of Food Banking in Turkey”, our project supported by the Phase II of the EU Grant Programme for Civil Society Sector.
OUR COOPERATION WITH AJINOMOTO TURKEY CONTINUES UNINTERRUPTEDLY
One of our biggest donors, Ajinomoto Turkey donated packages of legume soup to our association to reduce waste, and we, in turn, donate them to other food banks in our network.
1,000 BOXES OF FOOD SUPPORT TO 1,000 FAMILIES IN NEED FROM ARADOLU
A wide range of firms continue to extend their support in our fight to heal the wounds caused by COVID-19. Turkey’s online store for quality and healthy lifestyle, @aradolu (www.aradolu.com) donated 1,000 boxes of food to be handed out to 1,000 families affected by the pandemic.
OLMUKSAN INTERNATIONAL PAPER DONATED 54,000 BOXES
One of the world’s largest paper and packaging manufacturers, Olmuksan International Paper donated 54,000 boxes to our Association to support our fight against COVID-19. And we shared them with other food banks in various regions across our Country.
OUR COLLABORATION WITH CARGILL CONTINUES IN COVID-19 PERIOD, AS WELL
We are continuing to collaborate with Cargill, which is one of the biggest long-standing donors, in Covid-19 period as well.
TURKEY’S BENEFIT-FOCUSED FEST FESTTOGETHER VISITS YOU AT HOME ON MAY 9
All updates on the festival can be followed on Needs Map and Festtogether websites. The festival will feature concerts and talks to support the needs arising from the COVID-19 pandemic.
The April edition of the traditional monthly meetings organized by the members of Women’s Entrepreneurs Association of Turkey (KAGIDER) took place online on April 30, and the revenue generated from the meeting was decided to be donated to TIDER.
A GOODNESS MOVEMENT FROM TRENDYOL
Trendyol initiated a goodness movement to contribute to the fight against COVID-19 in these hard times for our country.
CHOCOLATE SUPPORT TO FAMILIES IN NEED BY TEGV
We will overcome these challenging times with solidarity.
IMMENSE SUPPORT BY COCA-COLA IN OUR FIGHT AGAINST COVID-19
Our fight against the COVID-19 pandemic is further strengthened with the support of Coca-Cola Turkey. We deliver food and cleaning supplies to Food Banks serving nearly 150,000 households in 29 cities across 7 regions under TIDER network.
OUR PRODUCT EXCHANGE WITH NGOs CONTINUED DURING THE PANDEMIC
TIDER supports soup kitchens that prepare meals for our quarantined citizens.
WE RAN IN RUNATOLIA MARATHON FOR CHILDREN
This year, we took our steps in Runatolia Marathon, which was organized on March 1 in Antalya, for 200 children that live below the poverty line to meet their basic needs for a year.
WE HELD THE EU PROJECT CLOSURE MEETING WITH A PANEL
We held the closure meeting for our project “Improving the Capacity of Food Banking in Turkey” supported by the EU Grant Programme for Civil Society Sector with a panel in Istanbul.
WE ORGANIZED THE SECOND FOOD BANKING SUMMIT AT KOZYATAĞI HILTON HOTEL ON FEBRUARY 20
“The 2nd Food Banking Summit” was organized in Istanbul with an extensive participation from public, private sector and non-governmental organizations.
WE ORGANIZED A LITERACY COURSE
We organized a literacy course for our families that benefit from Maltepe Support Market, in association with Maltepe District Public Library and Maltepe Youth Center. 12 female students participated in the first day of training.
WE TOOK PART IN THE NGO DISASTER COORDINATION PLATFORM ESTABLISHED IN THE AFTERMATH OF ELAZIĞ EARTHQUAKE
As the Basic Needs Association, we traveled to Elazığ and participated in the Disaster Coordination meeting at the Governorship together with the following national NGOs: AÇEV, Açık Açık Association, Ahbap Association, Ahtapot Gönüllüleri Association, United Nations Volunteers, Çorbada Tuzun Olsun Association, Support to Life Association, INOGAR, INOGAR ART, İhtiyaç Haritası, KAGİDER, Nef Foundation, Nirengi Association, Sağlam Kobi and TOG.
DENTEVIM ORAL AND DENTAL HEALTH POLYCLINIC PERFORMED GENERAL DENTAL EXAMINATION OF OUR CHILDREN
We keep making the most of schools’ semester break. DENTEVIM Oral and Dental Health Polyclinic hosted us to perform general dental examination of children of those families benefiting from Maltepe Support Market.
CarrefourSA ARRANGED THE #BİRUMUTDASİZOLUN CAMPAIGN
One of our biggest donors, CarrefourSA conducted a campaign with the title #BirUmutDaSizOlun (BecomeAnotherSourceOfHope) by calling its customers to donate new or used toys as we approached the New Year.
EU GRANT PROJECT EFFORTS CONTINUE
We continue to conduct meetings in various parts of our country as part of our project “Improving the Capacity of Food Banking in Turkey” supported by the Phase II of the EU Grant Programme for Civil Society Sector.
WE MAINTAIN OUR CONTACTS FOR THE FOOD BANKING BILL ACTIVITIES
We visited the office of Belma Satır, President of the Petition Committee of the Grand National Assembly of Turkey. She shared her opinions on the development and promotion of Food Banking.
HONDA TURKEY-TIDER COLLABORATION CONTINUES
Taking the semester break as an opportunity, we undertook a new social responsibility project in association with HONDA Turkey.
SAVORING THE MOVIE THEATER ON A WEEKEND!
Our Active Volunteer Group at TIDER organized a “cartoon day with popcorns” for the children of our families benefiting from Maltepe Support Market.
WE RAN FOR FAMILIES IN NEED AT THE 41st EDITION OF VODAFNE ISTANBUL MARATHON
The annual Eurasia Marathon organized by the Metropolitan Municipality of Istanbul took place with a record-breaking attendance this year on November 3.
WE PARTICIPATED IN INTERNATIONAL ZERO WASTE SUMMIT
We continue to raise awareness of Food Banking with our managerial staff at the 2nd International Zero Waste Summit.
TREMENDOUS SUPPORT BY TEMAK TO OUR ASSOCIATION!
The prime Turkey-based distributor and supplier of 35 brands spanning Europe, Americas and the Far East, TEMAK has been collaborating with our Association for a while as part of social responsibility activities.
OUR FOUNDING PRESIDENT H.SERHAN SUZER TOOK PART IN SOCIAL GOOD SUMMIT AS A PANELIST
Our Founding President H.Serhan Süzer took part in the Panel titled “Have Fun, Leave No Trace” together with Mert Fırat, Itır Erhart and İlksen Başarır at Social Good Summit.
WE DELIVERED A SEMINAR AT THE ENVIRONMENT WEEKEND ORGANIZED BY HONDA TURKEY
Our Founder Chairman H.Serhan Süzer made a presentation with the subject of "Environmental Consciousness and Consuming Natural Resources For a Sustainable World" within the scope of Environment Wek events arranged on the purpose of gaining environmental consciousness and awareness to Honda Personnel.
WE PARTICIPATED IN A WORKSHOP BY SIGHT GROUP, IEEE TURKEY BRANCH
SIGHT Group, IEEE Turkey Branch, organized a two-day workshop together with our association in order to realize technology projects to contribute to sustainable development goals and facilitate positive transformation of social problems in our country.
WE ATTENDED THE PASTA PARTY PRIOR TO ISTANBUL MARATHON
Organized by Step-by-Step, the traditional Pasta Party took place in Feriye this year prior to the 41th Vodafone Istanbul Marathon. Throughout the event, we shared our projects, information on our association and activities with participants at our booth.
AN INTERNATIONAL VISIT TO OUR MALTEPE SUPPORT MARKET!
Today, a delegation consisting of the members of The Global Philanthropists Circle, a dynamic network of philanthropic families from across the world, visited Maltepe Support Market and obtained information about our activities.
HANDE TIBUK, CHAIRPERSON OF OUR BOARD OF DIRECTORS, TOOK PART IN SUSTAINABLE FOOD SUMMIT AS A SPEAKER
The 5th edition of “Sustainable Food Summit” was organized this year by Sustainability Academy and TÜGİS (Turkish Food & Beverage Industry Association) in association with the Republic of Turkey Ministry of Agriculture and Forest, and United Nations Food and Agriculture Organization (FAO), and brought together stakeholders from the food industry, retailers and service industry.
WE HANDED OUT SOUP ON WORLD FOOD DAY WITH AJINOMOTO TURKEY and "ÇORBADA TUZUN OLSUN" ASSOCIATION
We handed out bowls of soup to homeless people at Taksim Gezi Park on October 16, World Food Day, with one of our biggest donors, Ajinomoto Turkey, and our stakeholder "Çorbada Tuzun Olsun" (Have a Small Share) Association.
OUR ACTIVE VOLUNTEERS ORGANIZED A TALE READING ACTIVITY IN OCTOBER
Our TIDER Active Volunteers organized a “Tale Reading Workshop” at Maltepe District Public Library as an activity in October. Children of our families benefiting from Maltepe Support Market attended the event led by Pınar Erdem.
IEEE TURKEY STUDENTS’ BRANCH ORGANIZED VOLUNTEERS’ DAY
IEEE Turkey Students’ Branch organized the “Volunteers’ Day” at Maltepe Support Market as part of PES ZERO HUNGER DAY.
THE EU GRANT PROJECT THE SECOND MONITORING VISIT TOOK PLACE
We maintain the activities for our Project supported by the Phase II of the EU Grant Programme for Civil Society Sector, without slowing down.
CARREFOURSA AND TIDER COOPERATION CONTINUES WITH BAGS DESIGNED BY FAMOUS DESIGNER RAŞİT BAĞZIBAĞLI
Famous designer Raşit Bağzıbağlı curated cloth bags to honor the 7th anniversary of the ongoing cooperation between our Association and CarrefourSa.
WE PARTICIPATED IN TURKEY’S FIRST SUSTAINABLE MUSIC FESTIVAL, FESTTOGETHER
At TIDER, we participated in FESTTOGETHER, driven by our awareness that prevention of waste is a vital factor in the fight against poverty, and that waste harms the environment and climate.
WE SUPPORTED SEPTEMBER 21, “WORLD CLEANUP DAY”
We participated in waste collection activities that took place simultaneously across Turkey on September 21, World Cleanup Day.
WE JOINED A PROGRAM BY GEDIK RADIO
On September 19, Thursday, our General Manager, Nil Tibukoğlu Yurdakul, was the guest in “İyilik Elçileri” (Ambassador of Goodness), a program hosted and presented by Serpil Güzel Ün on Gedik Radio.
PHYSIOTHERAPIST MEHMET TOPRAK ORGANIZED A RUNNING CAMPAIGN ON HEALTHY LIFE AND PHILANTHROPY
Through donations collected with the run organized at Bebek Park on September 15, Sunday at 09:00 AM, it will be possible to meet the basic needs of up to 120 families for a month.
WE PARTICIPATED IN WORLDFOOD ISTANBUL AS A SOCIAL RESPONSIBILITY PARTNER
Our Founding President H. Serhan Süzer moderated a panel entitled “Increase Your Profit by Providing Natural Cycle With Zero Waste!” on the first day of the fair, which sparked huge enthusiasm among visitors.
WE OPENED “ŞEVKİ ALTINDAĞ FOOD BANK” IN ÖMERLİ, MARDİN
Within this scope; a ribbon cutting ceremony took place and “Municipality of Ömerli Şevki Altındağ Food Bank” was launched at Mardin Ömerli Vocational School as part of our cooperation with Turkish Foundation for Waste Reduction (TISVA) and Municipality of Ömerli, Mardin.
DHL TURKEY & TIDER COOPERATION
DHL GoGreen Committee continues to support our Association through ongoing Social Responsibility Projects.
TREMENDOUS SUPPORT BY TEMAK
The prime Turkey-based distributor and supplier of 35 brands spanning Europe, Americas and the Far East, TEMAK has launched a collaboration with our Association as part of social responsibility activities.
OUR CHILDREN EXPERIENCED A MUSEUM WITH OUR VISIT TO ISTANBUL MODERN
We visited Istanbul modern, Turkey’s first modern art museum, together with our children, and had the opportunity to view numerous art collections and participate in workshops.
WE ATTENDED IEEE TURKEY’S CONGRESS FOR STUDENTS and YOUNG PROFESSIONALS
Representatives of IEEE student communities and academics from all over Turkey attended the Congress where our Founding President H.Serhan Süzer delivered a presentation to introduce TIDER.
PELIT CHOCOLATE MUSEUM VISIT
We visited Pelit Chocolate museum with the children of our families who benefit from our Support Markets.
WE TALKED ABOUT TIDER AT THE INTERNATIONAL ENVIRONMENT CONFERENCE ORGANIZED IN TED ISTANBUL
A delegation of 232 people from 16 countries participated in the event. As part of the conference, TIDER’s Founding President H. Serhan Süzer delivered a speech themed “Sustainable Life”.
OUR ACTIVE VOLUNTEERS ORGANIZED THE “CHILDREN’S RUN FESTIVAL”
Our Founding President H. Serhan Süzer and Chairperson of Board of Directors Hande Tibuk attended the children’s run festival.
WE MADE A DIFFERENCE WITH OUR VISION OF “WASTE REDUCTION AND CONTRIBUTING TO RECYCLING” AT NATURAFEST GÖKTÜRK
On the first day of the event, we delivered a thirty-minute presentation as TIDER team, together with our Chairperson of Board of Directors Hande Tibuk.
Gabriela A. Reno, GFN (The Global FoodBanking Network) Representative
Gabriela A. Reno, GFN (The Global FoodBanking Network) Representative, visited Turkey to see Food Banking activities in person and meet with the institutions we collaborate with.
We Signed a Protocol with Sakarya Red Crescent and Municipality of Adapazarı
As part of our project “Improving the Capacity of Food Banking in Turkey” supported by the Phase II of the EU Grant Programme for Civil Society Sector, we signed a cooperation protocol after a visit to Social Solidarity Market of Sakarya Red Crescent.
July 6 - Ultimate Cunda Marathon
A total of 14 athletes competed in Ultimate Cunda Marathon organized on July 6 on Cunda Island, Ayvalık, in order to raise money for and meet the basic needs of 70 families, who live below the poverty line, for a year.
WE PARTICIPATED IN THE 13TH EDITION OF THE TRADITIONAL FOOD BANK LEADERSHIP INSTITUTE CONFERENCE 2019 ORGANIZED BY GFN IN LONDON
H. Serhan Süzer, Hande Tibuk, Yasemin Ahıskalı ve Nil Tibukoğlu Yurdakul represented our Association in the Conference arranged in London between the dates of March 25th - 28th, 2019.
The First Food Banking Summit Realized
As an umbrella institution for Food Banking in Turkey, the 1st Food Banking Summit took place to share knowledge and experience of all non-governmental organizations and institutions that generate and wish to generate social benefit through Food Banking.
Our Ambassador of Goodness, Berk Atan
Famous actor Berk Atan joined TIDER supporters, and will directly reinforce our aid campaigns as a voluntary ambassador from now on.
From the Eyes of our Intern, Selin
I used to have superficial information about associations before I began my internship at TIDER.
Our Interview with Komşu Fırın, One of Our Regular Donors
We talked about the donation process at TIDER Support Market and its internal and external impact following this process, with Kübra Terekli, Corporate Communication and Marketing Director at Komşufırın, one of Support Market’s regular donors.
We were at bigumigu on the last Monday of the year
We got a coverage on bigumigu.com under the title "Support Market Serving Those in Need Wishing to Open a Second Branch".
We United Continents and Promoted Happiness
Everything began with a single step. Excited to take the first step for goodness, volunteers at Basic Needs Association ran and passed through that unprecedented bridge that connects two continents.
#AdımGibiBiliyorum: I'm most assured that can we change it and grow!
“What matters is to ensure that people can stand on their own feet.” This is basically the motto behind our association, which we established in 2010 under the title Food Banking Association, and restructured in 2014 and renamed as Basic Needs Association, TIDER.
As you know, we are running in Istanbul Marathon on November 13 for new Support Markets with Step-by-Step. We already have 50 runners!
We Also Run for Good!
We continue our fight against poverty at Basic Needs Association. We carry out our activities through Support Market and Support HR programs.
Impressions from International Food Bankers’ Meeting
TIDER was invited to the International Food Bankers’ Meeting that took place in the USA in March this year.
Children are happier with Cargill at Support Market
A playground would be created at the market for kids. Co-created by TIDER and Cargill, the project aimed to offer a more productive and fun time for kids, while mothers shopped.